The Marina Advantage: Steven Mezynieski on the Business Value of Waterfront Facilities
For coastal hospitality businesses, a marina can be much more than a place where boats arrive and depart. It can be an important operational asset, a source of guest activity, and a defining part of the destination experience. For Steven Mezynieski, CEO of Useppa Island Partners LLC, understanding the value of waterfront facilities requires looking at the marina as both an operational environment and an important part of the overall hospitality offering. More Than a Place to Dock A modern marina serves a variety of needs. Guests may require docking assistance, fuel, maintenance support, supplies, information, or simply a safe and convenient place to arrive. Every one of these interactions can influence the customer’s perception of a property. The marina experience can therefore become an extension of the hospitality experience. The Importance of Operations A successful marina depends on organization. Dock management, maintenance, safety, communication, and responsiveness all contr...